March 20, 2018
Myxx Announces New Shoppable Recipe Video Series Starring Best-Selling Cookbook Author Audrey Johns
List-to-Grocery Cart Technology Continues to Sweep The U.S. by Customer Demand
Cary, NC (March 20, 2018) - The country’s fastest-growing company providing digital shoppable recipes, Myxx, announced the company is working with best-selling cookbook author, Audrey Johns. The announcement was made at the Shoptalk 2018 conference in Las Vegas.
“We are looking forward to working with Audrey to provide consumers with healthy, original shoppable recipes and step-by-step cooking videos,” said Myxx CEO Monica Wood. “Audrey’s weight loss journey to wellness is much like mine - - through healthy eating we each lost over 100 pounds. We have lived the struggles, and have a joint vision to help others shop wisely, and eat healthier.”
Johns, who was featured on Rachael Ray and CBN, authored “Lose Weight By Eating,” and “Lose Weight By Eating Detox Week,” published by HarperCollins. She will continue her on-screen appearances through shoppable recipe videos, to be published on the Myxx website and social media. Highlighting sponsored brands and retailers, Johns will take the intimidation out of cooking, and show viewers how simple, fresh cooking is achievable for even weeknight meals. All Johns’ recipes will be available on the Myxx website, which will detail ingredient prices, and aisle locations. The first two videos revealed at the Shoptalk 2018 conference were recipes for Summer Veggie Pasta and Skinny Cheesecake.
“I’m looking forward to working with the Myxx team, bringing creativity and ease to the home cook,” said Johns. “In each video, I’ll take Myxx viewers through a healthy, delicious recipe which can be shopped for prior to leaving the house, using Myxx technology. I’m proud to bring my passion for healthy cooking to tables across the nation with Myxx.”
Myxx, which is available in 28 states and in 1,736 locations so far, will also be working with individual brands to create custom videos, highlighting their products. Myxxrecipes.com is a free website, with real-time information on store sales and location of in-store products. With more than 50,000 shoppable recipes connected to retailers, a user can select recipes and add items to their shopping list with just a click. The smart shopping list can be used in store with an aisle-by-aisle guided list, or sent directly to the selected retailer’s online cart for curbside pickup or delivery options. Shoppers can also search for recipes specific to their dietary requirements.
About Myxx Recipes
Myxx, Inc. is an omnichannel marketing platform that dynamically connects brands and retailers to consumers through shoppable recipes and their proprietary personalized List-to-Cart technology. Myxx gives brands and retailers the ability to increase relevance, revenue and reach by leveraging real-time insights to drive measurable sales lift and engage with customers across their path-to-purchase (and repurchase.) Experience Myxx first hand at www.myxxrecipes.com or learn more at www.myxxsolutions.com.
Contact: Dede Houston, COO