March 8, 2018
Shoppable Recipe Platform Myxx Announces Service to 443 More Kroger-Owned Locations
List-to-Grocery Cart Technology Continues to Sweep The U.S. by Customer Demand
Cary, NC (March 8, 2018) - The country’s fastest-growing company providing digital shoppable recipes, Myxx, announced today the expansion of services into seven more states in 443 more Kroger-owned locations, serving King Soopers, Ralphs and Fred Meyer stores. Myxx is present in 28 states so far, with 1,736 locations.
“Myxx’s popularity and user demand is being heard around the country by retailers, and showcases the need for every grocer to offer personalized meal solutions. The size and scope of this personalization is not achievable through current boxed solutions,” said Myxx CEO Monica Wood. “Our technology incorporates everything a busy shopper is looking for -- delicious and healthy recipes, price comparison, and even location of goods, in-store as well as one-click connection to e-commerce”
Myxxrecipes.com is a free website, with real-time information on store sales and location of in-store products. With more than 50,000 shoppable recipes connected to retailers, a user can select recipes and add items to their shopping list with just a click. The smart shopping list can be used in-store with an aisle-by-aisle guided list, or sent directly to the selected retailer’s online cart for curbside pickup or delivery options. Shoppers can also search for recipes specific to their dietary requirements.
“Myxx makes it so easy and convenient to not only find good recipes, but to put items right in my shopping cart for my e-commerce grocery order,” said Myxx consumer, Kathy H, Virginia. “I really appreciate the way I can "search" for vegetarian and gluten-free dishes, since we have special dietary needs. It’s like I have a personal shopper.”
Myxx will continue expanding functionality across the remaining Kroger family of retailers in 2018. The Myxx platform now includes Ralph’s, King Soopers, Fred Meyer, and Kroger, and Harris Teeter locations. Additionally, Harris Teeter, a wholly-owned subsidiary of Kroger, partnered with Myxx in 2017 to launch HarrisTeeterRecipes.com. Grocers and leading brands such as Kraft, Barilla, Perdue and McCormick, are using Myxx to expand their online presence and impact, drive customer sales, engagement, and loyalty to compete with the ever-expanding consumer demand for online, personalized shopping experiences.
The latest retailer additions to the Myxx platform are in Los Angeles, Denver, and in the Northwest (OR, WA, ID, and AK). Myxx now serves consumers and grocery retailers in South Carolina, North Carolina, Georgia, Virginia, Maryland, DC, Delaware, Florida, Alabama, Ohio, Kentucky, Indiana, West Virginia, Michigan, Illinois, Montana, Tennessee, Mississippi, Arkansas, Texas, Louisiana, Oregon, Alaska, Washington, Idaho, Colorado, Wyoming, and California.
About Myxx Recipes
Myxx, Inc. is an omnichannel marketing platform that dynamically connects brands and retailers to consumers through shoppable recipes and their proprietary personalized List-to-Cart technology. Myxx gives brands and retailers the ability to increase relevance, revenue and reach by leveraging real-time insights to drive measurable sales lift and engage with customers across their path-to-purchase (and repurchase.) Experience Myxx first hand at www.myxxrecipes.com or learn more at www.myxxsolutions.com.
Contact: Dede Houston, COO