January 18, 2018
Myxx Expands Shoppable Recipe Platform to over 1300 Kroger Stores
Grocery Shopping Made Easier for Customers, More Profitable for Kroger & CPG Brands
Cary, NC (January 18, 2018) – Omnichannel shopping solution provider Myxx® announced it has expanded its shoppable recipe platform to include Kroger and it's ClickList.com online cart throughout 17 states. The addition of Kroger stores to the Myxx platform increases consumer options while bolstering its partnered CPG brand coverage.
Myxx’s proprietary and sophisticated algorithm translates online food recipes into dynamic shopping lists, while promoting retailers and key CPG brands, enabling online and in-store shopping via one customized site, myxxrecipes.com. The website is free for users, and allows filtering for food preferences and dietary restrictions. With more than 50,000 shoppable recipes connected to local retailers, a user can select recipes and add all of the items needed to the shopping list with just a click. The smart shopping list can be used in-store with an aisle-by-aisle guided list, or sent directly to the selected retailer’s online cart for curbside pickup or delivery options.
“The rapid adoption of meal kits and online grocery shopping underscores the rising consumer demand for convenient meal time solutions,” said Monica Wood, CEO of Myxx. “Myxx Recipes goes beyond the meal kit by giving shoppers increased options including thousands of recipes, ability to compare prices- brands, and to purchase in-store or online. By adding the largest US grocer and second largest US retailer to the platform, we are able to extend our service and help millions of consumers save time and money to help CPG brands reach shoppers from inspiration to purchase . Myxx Recipes is truly a win-win-win for all key stakeholders.”
The Myxx platform is now available to Kroger shoppers in 17 states; Alabama, Arkansas, Georgia, Illinois, Indiana, Kentucky, Louisiana, Michigan, Mississippi, Missouri, North Carolina, Ohio, South Carolina, Tennessee, Texas, and Virginia. Myxx plans to expand functionality across the entire Kroger family of retailers in 2018. The Myxx platform currently includes more than 240 Harris Teeter stores in the southeast. Harris Teeter, a wholly-owned subsidiary of Kroger, partnered with Myxx in 2017 to launch HarrisTeeterRecipes.com. Grocers and leading brands such as Aidells, Barilla, Eggland’s Best and McCormick, are using Myxx to expand their online presence and impact drive customer sales, engagement, and loyalty to compete with the ever-expanding consumer demand for online, personalized shopping experiences.
About Myxx Recipes
Myxx Recipes a subsidiary of Myxx Solutions, is an omnichannel marketing platform that dynamically connects brands and retailers to consumers through their proprietary and customized List-to-Cart technology. Myxx Recipes gives brands and retailers the ability to increase relevance, revenue and reach by leveraging real-time insights to drive measurable sales lift and engage with customers across their path-to-purchase (and repurchase.) Experience Myxx first hand at www.myxxrecipes.com or learn more at
Contact: Dede Houston, COO