September 19, 2017
Myxx and Harris Teeter Launch HarrisTeeterRecipes.com
Harris Teeter Partners with Myxx to Win the Grocery Wars with an Omni-Channel Shopping Experience
Cary, NC (September 19, 2017) – Omni-channel marketing platform provider Myxx today announced their partnership with Harris Teeter to launch HarrisTeeterRecipes.com. Myxx will power the regional supermarket chain’s unique customer-facing website with a platform that translates online recipes into dynamic shopping lists, promotes key brands, and enables both online and in-store shopping via one customized site.
“By choosing Myxx to deliver a superior shopping experience, Harris Teeter is once again leapfrogging over its competitors and leveraging technology to win,” said Monica Wood, CEO of Myxx. “Myxx is extremely proud to be their platform of choice to expand their customer offerings, increase online sales, and strengthen strategic brand relationships through HarrisTeeterRecipes.com.”
With fierce competition in the grocery and food delivery market, Harris Teeter wanted a cost-effective yet robust recipe and shopping list solution for their customers, while leveraging brand dollars to drive purchases in their store locations. Myxx provided the perfect, fully-integrated omni-channel solution.
HarrisTeeterRecipes.com is a fully-customized co-branded Myxx solution, allowing Harris Teeter to be the only featured retailer on their site to influence the cart at the recipe level, increase revenue, and drive customer loyalty. Harris Teeter customers can browse, save and share recipes, create personalized shopping lists, and bypass the wait of more expensive boxed meal solutions. At the same time, Harris Teeter can leverage real-time insight to drive measurable sales lift and engage with customers across their path-to-purchase.
“Myxx had the experience, digital advertising insight and tech capabilities to create an end-to-end solution for Harris Teeter that connects brands, retailers, and consumers in ways previously impossible. And, we were able to roll it out in days, rather than months or years,” said Dede Houston, COO of Myxx. “We look forward to helping other organizations and brick-and-mortar stores easily embed the online and data-parsing functionality they require to survive and thrive within this rapidly evolving industry.”
The robust platform allows users to select from thousands of recipes online and dynamically translates the ingredients to in-store product SKUs. Through Myxx’s proprietary list-to-cart technology, shoppers get the convenience of creating a dynamic grocery list, which can be used in-store or sent instantly to ExpressLane for same-day pickup or delivery. Myxx also cleverly works with brands to sell placement and earn a permanent spot on every shopper’s list. Product prices at Myxx match that of the online prices at the retail locations, and Myxx does not collect fees from consumers.
As Myxx has the unique ability to boost and measure consumer behavior while taking the fixed costs from the retailer out of the equation. Harris Teeter is just one of several brands which are partnering with Myxx. The Cary-based startup is rapidly expanding and has secured strategic partnerships with leading grocery brands such as Perdue, Eggland’s Best, ASR Sugar and Land O'Lakes, among others. Myxx also offers over 50,000 recipes, 1,200 Store Locations across 36 States, and 157,000 Product SKUs.
Myxx is an omni-channel marketing platform that dynamically connects brands and retailers to consumers. Myxx’s proprietary and customized list-to-cart technology gives brands and retailers the ability to increase relevancy, revenue and reach by leveraging real-time insights to drive measurable sales lift, and engage with customers across their path-to-purchase (and re-purchase.) Experience Myxx first hand at www.myxxrecipes.com or learn more at www.myxxsolutions.com
About Harris Teeter
Harris Teeter, with headquarters in Matthews, N.C., is a wholly-owned subsidiary of The Kroger Co. The regional grocery chain employs approximately 30,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia. Visit www.harristeeter.com to learn more.
Contact: Dede Houston, COO